Website design
ROSBK

Services

  • Experience strategy
  • UI design
  • Style guide
  • Art direction

ROSBK is a manufacturer of autoclaved aerated concrete blocks. About 200,000 cubic meters of aerated concrete blocks are produced here every year. New design helped improve website conversion by +36%.

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Looking for a new style

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The task before me was to develop a completely new style of presentation of the company in the web, which would be both modern, concise and effective in terms of conversion. Many design concepts were developed, on the basis of which, together with the client, the most appropriate new visual style was chosen.

Story, not pictures.

The Chapter about the company maximally immerse the user in the organization, tells about the purpose and strategy, provides factual information, allows to see clearly the production process, download necessary materials and gives the opportunity to become a partner of the company.

Focus on the customers.

Prospective customers can examine in detail all projects that use company products and easily obtain all materials they need.

Ecommerce first.

The Chapter about the company maximally immerse the user in the organization, tells about the purpose and strategy, provides factual information, allows to see clearly the production process, download necessary materials and gives the opportunity to become a partner of the company.

Result

Increase in conversion by 36% and rise in time spent on the site by 54%.

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