Designing telecom SaaS platform
FoxTel

Services

  • Research
  • Information Architecture
  • UX Design
  • UI Design
  • Art Direction

FoxTel is a technology company specializing in cloud communications tools for business: professional call processing, cloud-based contact center platforms, SIP telephony and virtual PBX.

Rethinking the design to enhance user experience

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During a discovery workshop with the client, I’d gone through a detailed research about its users and the way they interact with the tool. This research guided me design proposals, which ultimately led to a complete overhaul of the tool’s design elements – they are now more intuitive, as well as easier to use and navigate through.

Complete control over the tool

As our client’s previous IT service provider went out of business, they tasked us with building a new online app from scratch based on latest technologies and UI/UX tools.

Focus on the details

Prospective customers can examine in detail all projects that use company products and easily obtain all materials they need.

Ecommerce first

The Chapter about the company maximally immerse the user in the organization, tells about the purpose and strategy, provides factual information, allows to see clearly the production process.

Focus on the details

Prospective customers can examine in detail all projects that use company products and easily obtain all materials they need.

Ecommerce first

The Chapter about the company maximally immerse the user in the organization, tells about the purpose and strategy, provides factual information.

Result

Increase in conversion by 36% and rise in time spent on the site by 54%.

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